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What's your USP this Valentine's Day? (Valentine's Day)

20 December 2011

Valentines Day is among the most popular occasions in the world but for some can also be one of the most stressful. Not only is it a time to show that special someone how you feel about them, but it's also a prime opportunity to really revive or put across your Unique Selling Points - your USP.

What is your USP?

It could be your athletic abilities, your wide-reaching knowledge of the Arts, your love of fine cuisine or your impeccable taste. It could be your compassion for others, or your ability to relate to those around you. It could be your charm, your wit, your compassion, your sense of personal style. At the end of the day, absolutely everyone has a USP and it's up to you to take advantage of the opportunity that Valentines Day provides to present it.

So the first step when conjuring up the perfect Valentines Day experience for your Valentine is figuring out what your USP is. The next vital step is to figure out how to best present that USP. After all, without your USP, how is your Valentine really going to distinguish you from the rest of the world?

Easier said than done?

Getting across your USP on Valentines Day need not be an arduous or expensive task. For example, perhaps your love of the theatre is what attracted your Valentine to you. In this case, you might think about a night out at a play that you know you and your Valentine will both enjoy, preceded by a thoughtfully chosen early bird dinner. There are an abundant supply of well thought-out dinner and theatre packages that take the hard work out of figuring out the perfect evening with your special someone.

Creating the perfect Valentines Day experience

Valentines conventions are fairly well understood by most people in many cultures around the world. First we have the classics – a Valentines Day card, perhaps for someone you've admired from afar. Flowers are typical Valentines fare, with red roses symbolising love. Champagne is the traditional drink for the day, with candles and cosmetic gifts also common across the world on the 14th of February.

Making yourself stand out, however, sometimes takes a bit more thought than just running with conventional Valentines Day gifts. Adding a small and thoughtful personal touch can make all the difference and allow you to demonstrate your USP and acknowledge the USP of your Valentine.

What kind of personal touches can you add to your Valentines Day?

Take for instance the greeting card. The stigma of Valentines Day being a 'Hallmark Holiday' is an opinion widely held among cynics, leaving the humble greeting card to have become a rather lacklustre, generic Valentines offering. An additional step you can make to distinguish your card from the sea of pre-manufactured cards is a personalised greeting card, with your Valentine's name on it. You can even tailor a card to suit the tastes of your Valentine, perhaps with a reference to the first time you ever met them, or the place of your first ever date. Your Valentine is sure to be impressed by the effort you put into something as simple as a greeting card.

Want to really kick it up a notch? How about instead of a greeting card, sending your Valentine a personalised map of the world with all the cities you have visited together marked on it? This inexpensive and inventive gift that says that being with your Valentine around the world has made every city you've been together special and something to remember.

Another example of where thinking out of the box can really bring out your USP is the classic Valentines dinner. If you're looking to spend a little more than just sending a Valentines Day card, how about whisking your Valentine away to Paris for dinner? A pre-planned package can take the time and effort out of having to cater for all the details and you're left to enjoy your sumptuous dinner and knock the socks off your Valentine.

Incorporating your USP into the perfect gift and experience

A key feature of any great spouse, lover or love interest is that they are able to understand and specifically cater to the attributes that make their partner unique. It's fairly pointless, for instance, to present stuffed toys and frilled objects to a boyfriend or husband whose passion is golf. This says loudly that you either don't know or care about their interests and more importantly, that you're not the kind of person that takes these factors into account. You are essentially saying that your USP has nothing to do with your powers of observation, thoughtfulness or common sense.

Whilst the notion of a USP might seem clinical or dry to some, putting your best foot forward is an essential part of Valentines Day. Make sure to get yours across to your Valentine!
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