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Why We Do Cards | Personalised Cards from GettingPersonal.co.uk

5 August 2009

Greetings cards are sent and received in so many different cultures. In China cards are often exchanged to celebrate the New Year, for example, and we use them to express our fondness for others and share in the spirit of a specific season or celebration.

There's a booming industry built around greetings cards, but the way that we buy and send them could soon change dramatically. Increasingly, personalised cards are becoming more popular! They inject a much needed 'personal' meaning in to the giving and receiving of cards which had faded away due to the rise of generic greetings cards.

If you don't know much about personalised cards, don't worry. They're just like normal cards but they've been printed on a home computer, made by hand or bought with certain adjustments made to their design which make them more personal and meaningful. Everybody likes receiving cards that have slightly longer more considered messages inside them and those are the cards which you'll usually keep forever!

The same principle applies to personalised cards, by making the design on the front appeal directly to the person you're giving the card to, they'll be more impressed and appreciate the effort which you've gone to. Plenty of shops on the internet offer personalised cards these days but some are better than others. Typically, you'll be able to add a name to the front of the card or in some cases even an age. There are also tons of different designs to choose from!

Why Give Cards
Giving greetings cards, in the UK at least, is quite an old tradition and some of the earliest cards were given out or sent in the 1400s. The Germans were particularly fond of printing cards using etched wood around that time and giving them to their friends and family.

Surprisingly, some of the earliest cards to be given out in the UK were not hand-made personalised birthday cards or carefully crafted Christmas cards; they were Valentine's Day cards! We were a romantic old lot.

By the 1850s revolutions in printing made all kinds of cards far more affordable and easier to send to loved ones. It also made personalised cards less convenient than mass produced generic greetings cards.

Now, personalised cards are experiencing something of a renaissance because you can buy them online with any name you like incorporated in to the front design, but in the 1850s many cards were sent and received with the same simple image on the front.

As Valentine's cards were the first type of card in the UK to become popular it's probably safe to say the motivations for giving them were fuelled by romantic love. Since then other cards such as Christmas cards have lost their impact. Many people think that Christmas cards in particular, have become an expression of politeness, rather than fondness; with many people writing and sending them purely because they were sent cards by other people.

It shouldn't be this way though. The greetings cards we give to our friends and family should be meaningful, personal expressions of love. We should want to make our friends laugh or smile a beaming grin! To some extent, choosing personalised cards with a more interesting and personal design on the front could help you achieve that.

The Truth About Greetings Cards
According to statistics from Royal Mail people send in the region of 13 million Mother's Day cards and 7 Million Father's Day cards each year. When it comes to Christmas cards the number is more like 750 million. All of these cards add up and most of them get thrown in the bin when they're finished with, some of which are recycled but many of which aren't.

That's a lot of waste each and every year taken to landfill sites because people wanted to be polite, rather than because people wanted to express their love, consideration or fondness for each other. That's why it's so essential that if you write a message inside a card you cram it with meaning and think about what you're saying to the person you intend on giving a card to.

You should make every card you give count and ensure that it is a true expression of your feelings, something worth keeping by the person who receives it. Generic cards are everywhere and adding a generic message to the inside of one is not worth your time, so choose a personalised cards instead and write how much you love someone inside it, tell them why and how! Make it count for something. Create something special and show someone else how special they are to you!



Related article: So Much More Than A Card (Personalised Cards)
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