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About Us

Make it more personal with

Who we are and where we came from. is your home for personalised and unique gift ideas.

Created in November 2005 with my co-founder and friend Giles, shortly before the birth of my daughter, has grown immensely thanks to your support. And, although we've never deviated from our original commitment to offering unique and personal gifts that cannot be purchased on the High Street, we've worked hard to develop new ideas and further extend our range of products.

We started the company with our Personalised Calendar, and even today, it's still one of our most popular products.

However, although we attribute some of our success to our commitment to offering great gifts at affordable prices, none of it would have been possible without the support and enthusiasm of people like you. Indeed, as many of our gifts are designed and produced exclusively 'in-house', all of our best selling items have been created as a consequence of customer suggestions.

Today, we are a leading online retailer of Gifts, Personalised Gifts & Unusual Gifts. We have been featured two years running within the Sunday Times Virgin Fast Track 100. The prestigious national league table ranks Britain's top 100 private companies with the fastest-growing sales over the past three years.

Sir Richard Branson of Virgin, which has sponsored the league table for all 13 years, commented: “The last year has been one of the toughest I remember in business; but the fear of the early part of 2009 has been replaced by optimism we will find a way through. This sense of optimism is reflected in the sterling performance of the Fast Track 100 companies who are expecting impressive continued growth this year.”

We have been ranked by Hitwise as a Top 10 Website in the Gifts & Flowers category for four years running now.

Top 10 Website for 2011 has been named the a Top 10 website in the Gifts Industry for 2011 in the latest Hitwise UK Online Performance Awards program. The annual Hitwise UK Online Performance Awards recognise excellence in online performance through public popularity, awarding websites in more than 50 key industries online. was ranked 4th place in the Gifts and Flowers category and 5th place in the Toys and Hobbies category this year, achievements we're very proud of.

As Hitwise reports on the anonymous online usage and search behaviour UK Internet users – the largest online sample of its kind - this unique awards programme recognises excellence in online performance through public popularity.

Results of the Hitwise UK Online Performance Awards are based on the Internet usage of more than 8 million UK Internet users with winners receiving the greatest market share of visits throughout the year in their online industry.

Daniel King, General Manager of Hitwise UK said, “With the dynamics of online marketing continually evolving, the online success of is an incredible achievement. Receiving a Hitwise UK Online Performance Award acknowledges that is amongst the most popular websites visited by UK Internet users, signifying the strength of their online marketing”.

The Card Factory Group is now part of The Card Factory Group. Card Factory are the UK’s fastest growing and market-leading card and gift retailer with over 800 stores on the high street today. Visit Card Factory online and find your local Card Factory store. in the Press has been featured in the press including on ITV's This Morning, GMTV (LK Today), BBC Radio One, Hello! Magazine and in the Daily Mail Weekend Magazine.

We try very hard to ensure all our customers are happy and respond to email and telephone enquiries quickly so you can buy with confidence.

Take a look at our 'Book of Smiles' to see what we mean - we find the best way is to let our customers do the talking.

 We look forward to hearing from you.

I would love you to be part of our success and if you are an existing customer - thank you, or if you are thinking about placing an order, then I look forward to hearing from you...



John Smith
Managing Director & Founder